CITY OF VANCOUVER
Video Production, Video Storytelling
Shot & Edited: Promotional Video
Software used: Premier Pro, After Effects, Dynamic Links
Camera Equipment: Sony A7sii, 28-35, 70-200
Client
VANCOUVER CITY
I initiated the project by visualizing scenes and creating a storyboard. Over a 20-day period, I filmed diverse aspects of the city to capture its essence and the lifestyle it presents to residents. In post-production, I leveraged Dynamic links to seamlessly transition between Adobe Premiere, After Effects, and Audition, ensuring a fluid workflow. Collaborating with a composer, I orchestrated the musical score and audio effects, putting extensive effort into synchronizing visuals with audio to achieve the desired pacing and timing.
COLOR CORRECTION
CROSS-CUT
CITY OF VANCOUVER
Branding, Communication Design
Designed: City Branding
Software used: Photoshop, Illustrator
Client
City Of Vancouver
Following rigorous analysis and brand positioning, I conceptualized various logo designs. Opting for Gill as my primary typography choice, I selected this traditional English sans-serif for its humanist quality and extensive font range, instilling a warm and approachable essence. Blue and green were strategically chosen to symbolize the harmony between nature and corporate life within the brand palette. Leveraging the distinctive V form, I crafted a recognizable and adaptable trademark embodying the essence of Vancouver.